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FOMO (Fear of missing out)

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Have you ever hung out with your friends or attended an event in your university just because you don’t wanna miss it? Like not because you really want to hand with them or you really want to attend this event? That’s what is called fear of missing out or FOMO as an abbreviation

FOMO Marketing For eCommerce: Everything You Need To Know About

FOMO is usually caused by social media. For example, you walk up in the morning, open your Instagram account, and find one of your friends travelling to the USA, another one to Dubai and the other to Paris! And they are posting their pictures having fun, going to aesthetic places and living their lives. You start feeling like you wanna do like them and travel here and there. Not like envy, but like why not me too?

Even going online just because you fear you may miss something important or some opportunity is considered FOMO

OPINION: First-year FOMO feels unavoidable, but you're not alone - The Student Life

The human brain is programmed to make quick decisions when they are subjected to a chance that they may miss

Scared Brain Stock Illustrations – 786 Scared Brain Stock Illustrations, Vectors & Clipart - Dreamstime

Isolated brain scared fleeing mascot character Vector Image

So, we can tell that most teenagers nowadays experience FOMO, as a result of being online most of the time.

Parents 4 Times As Likely to Say Social Media Has Positive Effect Over Negative - Business Insider

It turned now into a psychological trick used for marketing. and actually, it’s used by leading brands!! Like amazon, noun, and even the British counsel! This occurs when they announce a limited time offer and a lot of us fall for it.

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